Innovation-focused executive in financial services and FinTech. 20 years leading design for products, services and brands.
Innovation-focused executive in financial services and FinTech. 20 years leading design for products, services and brands.
At home, I'm a wife and mom to two strong-willed boys and one equally as strong-willed dog. In the world, I'm a design executive at Absa bank. I fill my cup with alone time in a book store, walks in nature and quality coffee. My family motivates me to one day leave this earth in a better state than when I found it.
Promoted to Senior Design Director for Digital and Transactional Banking at Absa, I play a key role in shaping how our digital channels meet the needs of our business and customers.
Some of Absa's largest digital transformation projects, namely AbsaID and ChatWallet have received global recognition. Most recently, Absa ChatWallet won Best Commercial Project at the Global Service Design Awards 2024.
Driving thought leadership in Product and Service Design at Banking Transformation Africa, Absa Experience Design Conference and the Global Service Design Awards.
My Masters thesis on How to build a human brand was published in Business Horizons by the Kelley School of Business (US) and in the Journal of Strategic Marketing (International).
I spent a semester studying intrapreneurship, design and innovation on the MSc Innovation and Design Thinking programme at the Kedge Business School in Toulon, France.
I presented my Masters paper at the 12th Global Brand Conference of the Academy of Marketing, Business and Economics at the Linnaeus University, Sweden.